![]() This process will allow you to differentiate yourself from competition and develop your own digital voice, while understanding what content works for your target audience. If you are building a website, developing content for it should include a significant amount of time exploring what already exists online in your line of business to learn what content you are attracted to, and what feels less appealing. It can be very overwhelming to start examining every bit of content we run into, but it is also an opportunity to judge what works for you, and what does not. Luckily, we see examples of content all around us a marketing campaign at a bus stop, a radio show, the packaging of kids’ toys, etc. ![]() The first, and most important step in planning any website, is to collect and write authentic, quality content that will convince the site visitor that you are the right place for them. Yoav, take it away! What are the top tips SMBs can apply when crafting content and CTAs for their e-commerce site? From crafting strong web copy and CTAs to using the right images, Yoav’s pointers and examples will inspire you to take your website to the next level. He also manages the Wix Hub team, the company’s meeting point with local and global users.īelow, Yoav shares tons of helpful and practical website tips that you should definitely put to action. ![]() Yoav oversees training for Wix employees and users on Wix’s products. To help you create a killer website, we caught up with Yoav Cohen, the head of training & team lead at Wix.com. But the opposite can happen if your site doesn’t provide a good user experience. Done right, your website allows you to tell your story, showcase your products, and ultimately drive sales. He shares some tips on how to create a great user experience on your website.Īs a modern entrepreneur, your website is one of the most important assets you have in your business. Yoav Cohen is the head of training and team lead at Wix.com. How to Create a Killer Website: a Q&A with Wix.com’s Yoav Cohen
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